FOREFRONT
MISSION
Forefront Healthcare is a professional culinary and support services company based in Michigan. Founders Dan Bowen and Ryan Williams needed their first identity to set them apart and at the top of their industry.
Forefront came to Detroit-based design studio, BasedOn, to deliver on their needs. This work was done in collaboration with the creative directors and the strategy and design team at BasedOn, where I was one of the designers to help create their new identity and visual language.
IDEA
After the strategy team at BasedOn delivered “Elevating Every Day” as Forefront’s brand idea, I designed a mark that embodied this ambition. The icon is an abstract F-arrow pointing upward denoting elevation. The wordmark is a light, clean, and confident geometric sans serif. Together, and with these fresh and assuring colors, they comprise a brandmark that appropriately reflects the trusted, sincere, and sanitary services Forefront provides for their clients.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Design
• Print Design
