BRINKER
MISSION
Brinker is a premier construction company headquartered in Detroit, MI. Comprised of five different companies to execute a full range of industrial operations, Brinker not only delivers for their clients but they also serve their community in powerful ways. They needed a new brand strategy and identity to accurately communicate who they are.
Brinker came to Detroit-based design studio, BasedOn, to deliver on their needs. This work was done in collaboration with the creative directors and the strategy and design team at BasedOn, where I was one of the designers to help create their new identity and visual language.
IDEA
In order to unite their companies both culturally and visually and to also speak to the community at large, we created an identity that highlights the people they’re made of and the people they serve. Strength, simplicity, equality, humility, and warmth make up their voice and tone—a real manifestation of their “Collectively Strengthening Our Community” brand idea.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Redesign
• Environmental Design
• Video + Animation
