PRATT MILLER
MISSION
Pratt Miller is a groundbreaking engineering and product development company with history in championing motorsports. They needed a new brand identity to better present their story.
Pratt Miller came to Detroit-based design studio, BasedOn, to deliver on their needs. This work was done in collaboration with the creative directors and the strategy and design team at BasedOn, where I was one of the designers to help create their new identity and visual language.
IDEA
Insanely smart, unbelievably agile, and superbly adaptable to their clients’ needs, they deliver solutions that solve impossible problems. They truly transform what’s possible. But they don’t like to reveal the magnificence behind their magic. So, we created an identity that evokes this “Master of Change.”
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Redesign
• Print Design
